The conference explores dream recording tech for detailed dream records, aiding research and personal growth, with my role covering branding and design.
The conceptual design for this conference revolves around exploring dream recording technology, aiming to capture brain activity and physiological changes during sleep to create detailed records of dreams, potentially benefiting scientific research, personal growth, and subconscious understanding. I was tasked with not only branding the conference but also conceptualizing its purpose and designing various elements including an animated poster, badges, a conference sign, a t-shirt, and a tote bag.
I aimed for readability and visual appeal in portraying the concept of dream recording, whether in a literal or abstract sense. I sketched six ideas, each evoking the essence of dream recording: technology dreaming, a rainbow path in a galaxy-like sky, a person falling toward a dreamcatcher, a vinyl record in space resembling a planet, bubbles emerging from a brain, and multiple rainbow paths with a man walking through. Upon reviewing the initial sketches, I decided to merge two of them to create the poster in the final version of the poster.
The concept behind this conference is based on the implications of dream recording technology in order to record and capture the brain activity as well as physiological changes that occur during sleep, with the goal of generating a detailed and accurate record of a person's dream. This tool would potentially be used for scientific research, entertainment and creativity, thearpy, personal develeopment, and an udnerstanding of our subconcious.
With a starry night backdrop and brilliant rainbows, the conference brand is inspired by the whimsical element of dreams and the fantasy world. A figure is strolling over the rainbow representing the infinite possibilies of dreaming. The camcorder border highlights the notion of recording thoughts and dreams.